When marketers develop an advertising message,one of their primary goals is to encode the message:

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The primary goal of encoding an advertising message is to ensure that it's understood and interpreted in a similar way by most consumers. This helps in creating a common brand message and creating a brand image. If the message is unique to each individual or requires effort to decode it, it may not be effective in creating the desired impact. If the message is encoded using nonverbal communication only, it may lead to confusion and misinterpretation. Therefore, the best choice is C.

When Marketers Develop an Advertising Message,one of Their Primary Goals