adopted the stylized eagle that appears on all labels,buildings,trucks and postal boxes it used a sticklike mailman figure called Mr.Zip.Research showed the eagle was a much more positive symbol-denoting ruggedness,individuality,and the American "can-do" spirit._____ would have provided the USPS with the ability to understand the meaning consumers give to the eagle.
A) Lifestyle research
B) Cognitive response research
C) Involvement research
D) Semiotic analysis
E) Common ground research
Correct Answer:
Verified
Q24: Mentos mint candy uses an advertising campaign
Q31: _ channel of communication.
A)individualized
B)direct-response
C)nonpersonal
D)semiotic
E)verbal
Q34: The field of experience of the receiver
Q35: Semiotic analysis can be helpful to marketers
Q36: The _ is the method or medium
Q37: An ad purchased by the Tennessee Department
Q39: Which of the following is an example
Q40: Some advertising and marketing people are skeptical
Q41: The element of the communications process that
Q42: _ is the part of the receiver's
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