An ad purchased by the Tennessee Department of Tourist Development encouraging people to choose the state of Tennessee for that vacation destination was published in Southern Living magazine.The ad shows various scenic pictures of Tennessee and includes the slogan,"Tennessee sounds good to me." In this example,Southern Living magazine would be an example of a _____,a part of the communication process.
A) channel
B) receiver
C) feedback mechanism
D) source
E) message transmitter
Correct Answer:
Verified
Q31: _ channel of communication.
A)individualized
B)direct-response
C)nonpersonal
D)semiotic
E)verbal
Q32: _ channel of communication.
A)individualized
B)direct-response
C)nonpersonal
D)personal
E)customized
Q34: The field of experience of the receiver
Q35: Semiotic analysis can be helpful to marketers
Q36: The _ is the method or medium
Q38: adopted the stylized eagle that appears on
Q39: Which of the following is an example
Q40: Some advertising and marketing people are skeptical
Q41: The element of the communications process that
Q42: _ is the part of the receiver's
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