Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.The advertisers think the message the ad delivers is freshness.However,Rick and Beth Minton think the ad is simply showing people being rude and boorish.One of the possible explanations for these highly different perceptions of the ads is due to an absence of:

Question

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The highly different perceptions of the ad campaign by Mentos mint candy can be due to the absence of common ground, which refers to shared experiences, beliefs, and values that contribute to the interpretation of a message. Rick and Beth Minton may have different experiences or values that make them interpret the ad as rude and boorish, while the advertisers may view it as fresh and creative. The other options, such as interpretative links, feedback mechanisms, response hierarchies, and fields of experience, are relevant to communication but do not directly explain the difference in perception in this scenario.

Mentos Mint Candy Uses an Advertising Campaign That Shows People