Nike conducts a marketing research study and finds the majority of consumers recall the company's "Just do it" ad slogan.Nike can safely assume:

Question

Quizplus · Accepted Answer

The fact that a majority of consumers recall the "Just do it" slogan indicates that they have been exposed to Nike's advertising, but it does not necessarily mean they have favorable attitudes, understand the message being communicated, or will purchase Nike products.

Nike Conducts a Marketing Research Study and Finds the Majority