Kenya was asked to look at a television ad for a movie that was going to be released in December.She was then asked her reactions to the ad-Did it make her want to see the movie? Did the title seem appropriate? Did she feel that she understood the subject of the movie? As a result of using _____,it was determined that the communication created the appropriate reactions.
A)cognitive responses
B)affective responses
C)selective impressions
D)elaborations
E)conative impressions

Question

Quizplus · Accepted Answer

Cognitive responses refer to the thoughts and evaluations that come to mind after being exposed to a communication such as an ad. In this scenario, Kenya was asked about her thoughts and reactions to the TV ad, which aligns with cognitive responses. The questions asked about her understanding of the subject and her desire to see the movie both fall under cognitive responses, indicating that this research method was used to evaluate the effectiveness of the ad.

Kenya Was Asked to Look at a Television Ad for a Movie