Studies show sex and nudity increase viewers' attention but:
A) do not assist marketers in overcoming consumer resistance
B) damage dramatic positioning of niche market products
C) push channel marketing promotion better than pulling systematic results
D) should not be used for innovative and award-winning advertorials
E) may distract from consumers attending to the ad message
Correct Answer:
Verified
Q122: has shown that:
A)celebrities are effective peripheral cues
Q123: Gillette believes commercials for deodorants are processed
Q124: Trevor is watching a late night TV
Q125: states that there are two basic routes
Q126: ,a receiver lacks the ability or motivation
Q127: Ned is planning on buying a new
Q129: was developed to explain the process by
Q130: indicates that the willingness to process an
Q131: states that there are two basic routes
Q132: ,an advertiser who wants to reach a
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