Clothing manufacturers like Calvin Klein and DKNY often employ sexy models in an attempt to attract attention to their ads.The theoretical explanation that would most support the idea that stimulating the consumer's sex drive would lead to product purchase is:

Question

Quizplus · Accepted Answer

The psychoanalytic theory suggests that human behavior is driven by unconscious desires, including sexual drives. Thus, using sexy models in advertisements may tap into these unconscious desires and lead to a greater attraction to the product.

Clothing Manufacturers Like Calvin Klein and DKNY Often Employ Sexy