To implement BMW's new branding campaign,the decision was made to use short digital films and to create a Web site where consumers could view the films.Which specialized service would have most likely been involved in this campaign?

Question

Quizplus · Accepted Answer

Interactive agencies specialize in creating digital content and websites, which would be necessary for BMW's new branding campaign using short digital films and a website for consumer viewing. Sales promotion agencies focus on creating promotions and incentives, public relations firms focus on managing a company's image, creative boutiques focus on developing creative concepts, and direct-response agencies focus on creating targeted marketing messages that evoke a direct response from consumers.

To Implement BMW's New Branding Campaign,the Decision Was Made to Use