When retail buyers told the people who sold Duck Tape brand duct tape that tweens and teens were significant purchasers of the tape and used it to repair skateboards and other extreme sports equipment,the makers of Duck Tape introduced duct tape in wild neon colors specifically for this market because research showed this market liked fun colors.By targeting tweens and teens that skateboard and engage in other extreme sports,the maker of Duck Tape used _____ segmentation.
A) geographic and demographic
B) sociocultural
C) demographic and behavioristic
D) behavioristic and psychographic
E) demographic and psychographic
Correct Answer:
Verified
Q1: According to the marketing and promotions process
Q2: _ is a document that evolves from
Q4: The market segmentation process:
A)divides a market into
Q5: _ are defined as external areas where
Q7: When the brand marketing manager for Hostess
Q8: Factors that influence the decision as to
Q9: ,Jell-O brand gelatin marketers introduced X-treme Jell-O
Q10: There are many different types of medicines
Q11: Anyone who has ever attended a state
Q37: The first step in the target marketing
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