The ad for Tempur-Pedic's weight control mattress describes the mattress as "a perfect refuge from the cares of the day." This description indicates that the mattress maker is using _____ segmentation to define its market.

Question

Quizplus · Accepted Answer

The use of the phrase "a perfect refuge from the cares of the day" suggests that Tempur-Pedic is emphasizing the benefits of its weight control mattress, rather than targeting a particular demographic, geographic location, or behavior pattern. This approach is consistent with benefit segmentation, which focuses on the specific benefits that consumers seek from a product or service.

The Ad for Tempur-Pedic's Weight Control Mattress Describes the Mattress