When Bruce Teilhaber opened his men's shoe store,he decided to carry a full line of shoes in the larger,hard-to-find sizes.Today,his shoe store caters to professional basketball,baseball,and football players who appreciate the variety and quality of shoes Tielhaber carries and often order a dozen new pairs in a single visit.This shoe store uses:

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This shoe store is using concentrated marketing by focusing on a specific group of customers, namely professional athletes who require larger shoe sizes. This allows the store to cater to their specific needs and preferences, which helps to build customer loyalty and increase sales.

When Bruce Teilhaber Opened His Men's Shoe Store,he Decided to Carry