McDonald's Big &Tasty burger was advertised as a juicy quarter-pounder with lettuce,tomatoes,and all the trimmings that can be purchased for $1 from McDonald's Dollar Menu.The Big & Tasty burger and other items on the Dollar Menu are positioning by:

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The Big & Tasty burger and other items on the Dollar Menu are being positioned by their price/quality. The fact that the burger is only $1 and advertised as a "juicy quarter-pounder" suggests that it is a quality product at a low price point. This is a typical strategy of the Dollar Menu, offering high-quality products at a low price to attract customers.

McDonald's Big &Tasty Burger Was Advertised as a Juicy Quarter-Pounder