Initially,Crush orange drink was marketed to teenagers,but when Cadbury Beverages acquired the drink,it was already marketing Sunkist orange drink to teens.Cadbury used _____ to move Crush toward a drink for the whole family to enjoy.

Question

Quizplus · Accepted Answer

Cadbury used repositioning to move Crush from being marketed to only teenagers to a drink that the whole family could enjoy. Repositioning involves changing the target market, image, or product attributes of a brand to better align with consumer needs and wants.

Initially,Crush Orange Drink Was Marketed to Teenagers,but When Cadbury Beverages