How does strong brand equity benefit the seller?

Question

Quizplus · Accepted Answer

Strong brand equity allows the seller to achieve higher sales volume and/or profit because consumers are willing to pay more for a product with a strong brand. This creates a competitive advantage for the seller, as they can charge a premium for their product and still have a loyal customer base. The other choices are incorrect as product quality is still important, undifferentiated marketing is not always effective, and hiding product success from competition is not a direct benefit of strong brand equity.

How Does Strong Brand Equity Benefit the Seller