The airline ran advertising campaign based around the slogan,"Save your Pennys,fly like Bond," referring to the secretary that Bond flirts with in each film.British Airways also paid for the rights to screen the film on its flights before the movie was available at video stores.
A) the marketing mix
B) exchange
C) integrated marketing communications
D) the 4As
E) relationship marketing
Correct Answer:
Verified
Q30: Arm & Hammer UltraMax deodorant contains time-released
Q31: As marketers become more sophisticated in their
Q32: With changes in technology,many markets are becoming
Q33: _ is a concept of marketing communications
Q34: The central theme of the concept of
Q36: Many companies are attempting _,where their brand
Q37: Which of the following statements describes a
Q38: Which of the following statements describes a
Q39: Traditionally,_ has been the cornerstone of brand-building
Q40: Integrated marketing communications requires a "big picture"
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents