Business-to-business marketers who sell expensive,risky,and often complex products rely most heavily on which of the following promotional tools?

Question

Quizplus · Accepted Answer

Personal selling is the most effective promotional tool for selling expensive, risky, and complex products because it allows for direct communication and demonstration of the product's features and benefits, as well as addressing any concerns or objections the customer may have. This type of selling is more personalized and can establish stronger relationships with customers, leading to higher levels of trust and satisfaction.

Business-To-Business Marketers Who Sell Expensive,risky,and Often Complex Products Rely Most