The Zena perfume company wants to improve their top-selling fragrance, Rosy, by making it smell even rosier. They hire Dr. Franks to determine the minimum amount of rose oil that they will have to add to the formula to ensure that customers will be able to tell a difference in the improved fragrance. The Zena company wants Dr. Franks to find the customer's ____.

Question

Quizplus · Accepted Answer

The Zena perfume company wants Dr. Franks to determine the minimum amount of rose oil that they will have to add to the formula to ensure that customers will be able to tell a difference in the improved fragrance. This means that they want to find the just noticeable difference (JND), which is the smallest amount of change in a stimulus that a person can detect. Therefore, the answer is C, just noticeable difference.

The Zena Perfume Company Wants to Improve Their Top-Selling Fragrance