Fatima, an Iranian student, has not had exposure to American television except for a few episodes of the Flintstones cartoon on satellite TV. When she immigrates to the United States, she has access to over 50 channels of cable TV, but she finds that she prefers watching the Flintstones to any other show. Which theory best explains Fatima's preference?
A) James-Lange theory
B) Cannon-Bard theory
C) Mere exposure effect
D) Cognitive-mediational theory

Question

Quizplus · Accepted Answer

The mere exposure effect suggests that people tend to develop a preference for things that they are familiar with or have been exposed to before. In this case, Fatima's preference for the Flintstones may be due to her prior exposure to the show on satellite TV.

Fatima, an Iranian Student, Has Not Had Exposure to American