The two routes to persuasion that are described in the textbook are ____.

Question

Quizplus · Accepted Answer

The two routes to persuasion described in the textbook are central and peripheral. The central route involves processing information and arguments carefully and thoughtfully, while the peripheral route involves processing information based on superficial cues, such as the speaker's attractiveness or the number of arguments presented. Attitudinal and behavioral, education and coercion, and self-choice and indoctrination are not the two routes to persuasion described in the textbook.

The Two Routes to Persuasion That Are Described in the Textbook