To please your date, you agree to attend a talk given by an attractive celebrity about water conservation, even though you don't know anything about the topic. You are most likely to process the celebrity's arguments on the ____ route.

Question

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Since the individual does not have prior knowledge or interest in the topic, they are likely to process the arguments on a superficial level, without critically analyzing them. This corresponds to the peripheral route, where the audience relies on cues such as the speaker's attractiveness or likability, rather than the content of the message.

To Please Your Date, You Agree to Attend a Talk