Generally, it's easier to persuade _____ .

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, individuals are more likely to be persuaded through the peripheral route when they are not motivated or capable of processing the message deeply. Peripheral cues such as the attractiveness of the communicator or the emotional appeal of the message are more likely to have an influence on peripheral route persuasion. Therefore, it is easier to persuade everyone on the peripheral route rather than the central route which requires a more thorough analysis of the message.

Generally, It's Easier to Persuade _____