When the Affordable Care Act was first implemented, politicians and media outlets opposed to it referred to it as "Obamacare" rather than the Affordable Care Act. In essence, they were trying to use ____ to persuade individuals it was a bad idea.

Question

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The use of the term "Obamacare" instead of the official name, the Affordable Care Act, is an example of using peripheral route persuasion. This technique involves relying on superficial or irrelevant factors to persuade someone, such as making an argument based on a well-known name or celebrity endorsement, rather than focusing on the actual merits of the argument. By repeatedly using the term "Obamacare" in a negative way, opponents were hoping to create a negative association with the policy, even if individuals did not fully understand its actual contents or benefits.

When the Affordable Care Act Was First Implemented, Politicians and Media