Which of the following best describes the selling situation where the salesperson attempts to influence the decision-maker rather than the user or purchasing agent?

Question

Quizplus · Accepted Answer

Missionary selling targets the decision-maker who has the power to approve or reject the purchase decision. The salesperson focuses on building a relationship with the decision-maker and providing them with information and persuasions to influence their decision. This is different from trade selling, which involves selling to intermediaries or purchasing agents, technical selling, which involves selling to technical experts, and response selling, which involves responding to inquiries and requests from potential customers.

Which of the Following Best Describes the Selling Situation Where