Which term refers to brands that inspire passionate loyalty in their customers?

Name: Which term refers to brands that inspire passionate loyalty in their customers?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Lovemarks refer to brands that go beyond simple brand loyalty and inspire a deep, emotional attachment in their customers. They are characterized by their ability to create a strong emotional connection with consumers, resulting in passionate loyalty and advocacy.

Which Term Refers to Brands That Inspire Passionate Loyalty in Their