What type of segmentation is being used when a company markets to its 'heavy users'?
A)Geographic.
B)Demographic.
C)Psychographic.
D)Benefit.
E)Behavioral.

Question

Quizplus · Accepted Answer

Behavioral segmentation is being used when a company markets to its 'heavy users'. Behavioral segmentation is based on the knowledge of how customers behave towards a product or a service, including their patterns of use, their brand loyalty, and their willingness to adopt new products or services. By targeting heavy users, a company identifies a group of customers who are already utilizing the product or service frequently, and tailors its marketing efforts towards these customers in order to encourage even more usage and brand loyalty.

What Type of Segmentation Is Being Used When a Company