One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

Question

Quizplus · Accepted Answer

This best describes the personal utility motive, as people are wondering what benefits or advantages they can receive from the brand or product. They are looking for something that serves their personal needs or interests.

One of the Most Important Motives for Brands to Acknowledge