Which of the following completes the statement,'______ approaches slice up the market based on personality,motives,lifestyles,and attitudes and opinions.'?
A)Geographic segmentation.
B)Behavioral segmentation.
C)Market segmentation.
D)Demographic segmentation.
E)Psychographic segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation approaches slice up the market based on personality, motives, lifestyles, attitudes, and opinions. This type of segmentation goes beyond basic demographic information such as age, gender, income, and education level to understand the deeper psychological and behavioral characteristics of consumers.

Which of the Following Completes the Statement,'______ Approaches Slice Up