What type of marketing tends to be more reliable and trustworthy than messages from more formal marketing channels?
A)Reputational capital.
B)Object sociality.
C)Flaming.
D)Social proof.
E)Word-of-mouth.

Question

Quizplus · Accepted Answer

Word-of-mouth marketing is often more reliable and trustworthy than messages from formal marketing channels because it involves personal recommendations from friends, family or acquaintances who have had direct experience with the product or service. Research has shown that people are more likely to trust and act on recommendations from people they know and trust, compared to messages from companies or brands. This is because people perceive word-of-mouth messages to be more genuine, unbiased and relevant to their individual needs and interests.

What Type of Marketing Tends to Be More Reliable and Trustworthy