Which of the following best describes opinion leaders?
A)Opinion leaders are technically competent so they possess expert power.
B)Opinion leaders prescreen,evaluate,and synthesize product information in an unbiased way,so they possess knowledge power.
C)Opinion leaders are socially active and highly interconnected in their communities.
D)Opinion leaders are likely to hold positions of leadership.
E)All of these.

Question

Quizplus · Accepted Answer

Opinion leaders can possess various types of power, including expert power (A), knowledge power (B), and referent power (C and D). Therefore, all of the given options describe characteristics of opinion leaders. They are not mutually exclusive.

Which of the Following Best Describes Opinion Leaders