One factor that drives Facebook's success is that it allows users to share photos,live video,events,quizzes,etc.What is this exemplary of?
A)CRM.
B)Monetization.
C)Word-of-mouth communications.
D)Personal presence.
E)Social Object Theory.

Question

Quizplus · Accepted Answer

This is exemplary of the Social Object Theory, which states that social media platforms succeed when they allow users to share diverse types of content that serve as conversation starters and enable social interactions. By allowing users to share photos, live video, events, quizzes, etc., Facebook provides a range of social objects that users can share and discuss, which helps to keep them engaged on the platform.

One Factor That Drives Facebook's Success Is That It Allows