The Trial Phase of the Social Media Marketing Maturity Life

The trial phase of the social media marketing maturity life cycle is exemplified by which of the following?

A) Experimenting with cool new social media ways to communicate.
B) Planning social media marketing activities with clear objectives and metrics.
C) Integrating social media as a key component of the organization's overall marketing plan.
D) Thinking about social media activities in a more systematic way.
E) None of these.