Which of the following uses a single phrase to encapsulate the position the brand wishes to hold in the minds of its target audience?
A) Strategic plan.
B) Creative message strategy.
C) Marketing plan.
D) Integrated marketing communications plan.
E) Positioning statement.
Correct Answer:
Verified
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Q7: Which part of the SWOT analysis refers
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Q9: Which strategy refers to the creative approach
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Q13: Which of the following completes the sentence,'The
Q14: Which positioning statement is best in line
Q15: Which of the following completes the sentence,'Increasing
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