Skittles determines that it must spend $100,000 in 2015 to increase its social media site awareness by 100 percent.This is an example of which of the following?

Question

Quizplus · Accepted Answer

This is an example of the objective and task method, in which the company sets specific objectives and then determines the tasks and budget necessary to achieve those objectives. Skittles has a specific objective of increasing social media site awareness by 100%, which requires a budget of $100,000.

Skittles Determines That It Must Spend $100,000 in 2015 to Increase