Which phase of social media marketing maturity does the following sentence describe? 'During this phase,social media activities still occur somewhat randomly or haphazardly but a more systematic way of thinking starts to develop within the organization.'

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The sentence describes the Transition phase, where there is a shift from random or haphazard social media activities towards a more systematic approach. The organization starts to develop a strategic mindset during this phase, but it's not yet fully developed.

Which Phase of Social Media Marketing Maturity Does the Following