Media costs are often lower for a social media marketing campaign compared traditional ad programs (that include television and/or print media).However,it has been said that 'Social media trades media costs for ______ costs." Which of the following completes the statement?

Question

Quizplus · Accepted Answer

Social media marketing may have lower media costs, but it can require a significant amount of time and effort in terms of creating and managing content, responding to comments and inquiries, and analyzing data. This means that labor costs can increase in social media marketing campaigns.

Media Costs Are Often Lower for a Social Media Marketing