As organizations begin to shift more marketing dollars from traditional advertising to social media marketing,managers will seek out comparisons on metrics such as ROI (Return On Investment)between social media and other media options.Which of the following is necessary to make these comparisons?

Question

Quizplus · Accepted Answer

Measuring outcomes is necessary to compare ROI between social media and other media options. Without measuring outcomes, it is impossible to determine the return on investment for each marketing method. The other choices listed are not directly related to making these comparisons.

As Organizations Begin to Shift More Marketing Dollars from Traditional