Which of the following best completes the statement,'The voice and tone of social media communications should be consistent with the ______ established for the brand's social media presence.'?
A)Brand persona.
B)Content strategy.
C)Content type.
D)Creative brief.
E)None of these.

Question

Quizplus · Accepted Answer

The brand persona is the overall personality of the brand on social media, including its values, tone, and style. It is important for the voice and tone of social media communications to be consistent with the brand persona established for the brand's social media presence. The content strategy, content type, and creative brief are important components of social media communications, but they are not as relevant to establishing the voice and tone of the brand persona.

Which of the Following Best Completes the Statement,'The Voice and Tone