People can simply acknowledge a brand or they can work with a brand to develop new products.This continuum is also known as which of the following?

Question

Quizplus · Accepted Answer

The continuum described in the question refers to the level of engagement that a consumer has with a brand. At one end is simple acknowledgement and at the other end is active participation in the development of new products. This continuum is known as brand engagement.

People Can Simply Acknowledge a Brand or They Can Work