Which of the following best completes the following,'Brands can stimulate ______ media,brand-related word-of-mouth communication,by participating and embedding the brand in social communities.Brands seeking a deeper connection to social media users can sponsor a social community or create a dedicated online brand community (OBC),a form of ______ media.'?

Question

Quizplus · Accepted Answer

The sentence refers to two types of social media: "owned" and "earned" media. Owned media is content that a brand creates and controls, such as its own website or social media account. Earned media, on the other hand, is content that others create and share about the brand, such as social media posts or online reviews.

The sentence also mentions a specific type of owned media, an online brand community (OBC). This is a dedicated social community created by the brand itself, which users can join to connect with other fans of the brand.

Therefore, the best completion of the sentence is "Brands can stimulate earned media, brand-related word-of-mouth communication, by participating and embedding the brand in social communities. Brands seeking a deeper connection to social media users can sponsor a social community or create a dedicated online brand community (OBC), a form of owned media."

Which of the Following Best Completes the Following,'Brands Can Stimulate