Which subset of content marketing seeks to capture and retain attention for a prolonged period of time by entertaining the audience?

Question

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Branded entertainment is a subset of content marketing that aims to capture and retain the attention of the audience by creating entertaining content that subtly promotes a brand or product. This type of content is designed to be memorable and shareable, and can include things like videos, web series, events, and more. By engaging the audience with entertaining content, brands can build affinity and loyalty that lasts over time.

Which Subset of Content Marketing Seeks to Capture and Retain