Chipotle developed a mobile social game called Scarecrow that allowed players who achieved average to high marks in the game to earn coupons that could be redeemed at Chipotle locations.This is an example of which of the following?

Question

Quizplus · Accepted Answer

This is an example of an advergame, which is a video game that has been created to advertise a product or service. Chipotle created the Scarecrow game as a way to promote their brand and incentivize players to visit their locations by offering coupons as rewards for playing the game.

Chipotle Developed a Mobile Social Game Called Scarecrow That Allowed