When players love a game,some of these positive feelings rub off on the brands they encounter within it.This spillover is referred to as which of the following?

Question

Quizplus · Accepted Answer

The transference effect is a psychological phenomenon where the positive feelings a person has towards one thing is transferred to something else in their environment. In the context of gaming, players may develop positive feelings towards a game and these feelings can rub off on the brands they encounter within the game. This can lead to a transfer of positive feelings towards those brands, which is referred to as the transference effect.

When Players Love a Game,some of These Positive Feelings Rub