Coca-Cola's Placelists campaign provides a good example of how marketers are using which of the following to share brand messaging?

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Coca-Cola's Placelists campaign utilizes social music by partnering with music streaming service Spotify to curate custom playlists featuring songs that represent different cities and regions around the world. The campaign aims to associate Coca-Cola with positive experiences and local culture, ultimately promoting brand messaging through the emotional connection evoked by music.

Coca-Cola's Placelists Campaign Provides a Good Example of How Marketers