Why Do Brands Turn to Social Entertainment

Why do brands turn to social entertainment?

A) Social entertainment can reach audiences where and when they are spending time,in a context that enables frequent engagement with the brand message.
B) While traditional advertising is sometimes thought of as irritating,people find value in brand integrations with entertainment.
C) All forms of social entertainment,whether branded or not,provide for a more immersive and longer-lasting experience with the brand.
D) All of these.
E) None of these.