The social shopping tool of deal directories is associated most with which of the following tactics of influence?
A)Social proof.
B)Authority.
C)Scarcity.
D)Affinity.
E)Consistency.

Question

Quizplus · Accepted Answer

Deal directories usually offer limited time and quantity deals, which creates a sense of scarcity and urgency among shoppers. Scarcity is a tactic of influence that makes people feel that they need to take action before it's too late, and it often leads to impulse buying. Therefore, the social shopping tool of deal directories is most closely associated with the scarcity tactic of influence.

The Social Shopping Tool of Deal Directories Is Associated Most