The social commerce approach characteristic of authenticity is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Accepting organic word-of-mouth,whether positive or negative.
E)Encourage consumers to contribute posts.

Question

Quizplus · Accepted Answer

The social commerce approach characteristic of authenticity is best defined by accepting organic word-of-mouth, whether positive or negative. This means the brand should allow customers to share their honest opinions without any incentives or facilitation. This builds trust and credibility in the brand.

The Social Commerce Approach Characteristic of Authenticity Is Best Defined