Why are social shoppers susceptible to social commerce fraud?

Question

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All of these factors contribute to why social shoppers are susceptible to social commerce fraud. The ease of becoming an online seller, coupled with the anonymity of social media, can attract non-genuine sellers or scammers. People often trust online reviews and recommendations, which can be manipulated by fraudulent accounts. Additionally, these accounts can artificially inflate their likes and followers to suggest legitimacy and endorsement by others.

Why Are Social Shoppers Susceptible to Social Commerce Fraud