Frito-Lay used the Minneapolis-St.Louis area as a test market for their multigrain snack,Sunchips,as a way to gather experiential data.Frito-Lay's use of a test market is an example of which of the following types of research?
A) Ethnographic research.
B) Social media research.
C) Secondary research.
D) Primary research.
E) Observational research.
Correct Answer:
Verified
Q1: When a company purchases background information on
Q2: Analyzing product reviews to obtain insight into
Q3: At its core,sentiment analysis is which of
Q4: Secondary data collection is most likely done
Q5: Information that is already collected and available
Q7: Social media research can include which of
Q8: Social media listening falls under which of
Q9: Which of the following refers to how
Q10: When a new company researches and analyzes
Q11: When a researcher records the behavior of
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