Forrester Research encourages marketers to measure engagement and interpret it using four dimensions.Which of the following is not a dimension of engagement?

Question

Quizplus · Accepted Answer

The four dimensions of engagement according to Forrester Research are:

1) Involvement - the level of participation or interaction with the brand
2) Interaction - the degree to which the brand and the customer communicate with each other
3) Intimacy - the emotional connection or bond between the customer and the brand
4) Influence - the impact the customer has on the brand and vice versa

There is no mention of interviews as a dimension of engagement.

Forrester Research Encourages Marketers to Measure Engagement and Interpret It